The Bickersons got an invitation to join Niche.co creators in participating in the Jaguar Performance Academy in upstate New York on July 11, 2014.
We joined other New York-area social-media standouts in making the all-day trip. We were asked to share a Facebook status, a tweet or an Instagram tagged with #jaguarperformance. Niche covered the costs, including bus transportation, lunch and the $900 academy bill for each attendee.
This was clearly a demonstration of new social media marketing tactics, getting people with engaged social-media followings to share around a brand.
After the event, we were asked to share on Google Plus as we have some 11,000 followers there. So we did. And, we also shared live video, tweets, Facebook statuses and Instagrams on our accounts and our pages. We think we gave great value for a promised compensation.