“The three stages of technological adoption.
1) new technology replacing older forms,
2) frequent use of the technology, and
3) a change in the use of the technology to fit social customes, or (vice versa) a change in a cultural practice because of the use of the technology.”—MIT Convergence Culture Consortium: Archives
“1. Write a short news summary and post it to a WordPress blog
2. Use GPS to navigate to a location
3. Check flight information, train schedules, or other highly-interactive sites (that are hard to navigate on a cell phone)
4. Create a photo gallery, post, and geo-tag the photos
5. Stream audio/video live to the internet
6. Edit and upload a local recording to a podcast/vodcast directory
7. Transmit/share files with another player’s mobile device”—Artesian Media, Inc.
Trust Summit Friday, Oct. 23, 2009 (Rough notes from my iPod Touch)
Following are the rough notes as taken on my handheld. Will clean up later, but wanted to post quickly.Trust summit Chris charlie Julien David Oct 23 2009 Chris brogan Gray suit Trust is not a new thing book is not new but we fell away from. It Ok to annoy customers Nd relationships We stopped likeing to be treated as a numbers and wanted to be cared about Blogger what do you complain about Seems like bloggers are all about Rage against the machine Example: United hates guitars 3k guitar ruined while owner watched More views for the airline than anyone else he should be the chief marketing officer Facing your disgruntled customer Bankruptcy Detroit because of arrogance We the people matter Gen y in the crowd more demanding antg get the trust Little to do with soc med a nd q lot to do with relationships Moving the needles Relationships matter Not views hits But sustainnable relationships Think of yourselves as FarmerS and steward of relationships Chalie green Trust is personal and paradox I trust my dog with my life but not my ham sandwich Strategy comPetiive Compeetition jis kkilling the economy ibis here but a fact of life but detritus talking about everything They thiuht of the customer are competitors Do unto ohers before they do unto you Companies is to serve society Profit not an o jecti e but a sideways outcome Trust I n people not in company Julien smith Trust is a system We gather people and figure out that you can trust people a certain amount. Not complicated MdgPhone has changed Newspaper how impact way we are sen a d bow we impactsocial media What signals Ami se ddinfg? Bodya guage Trust and interaction is ansystem We haven’t figured out what social media is doing We are makin mistKrs so we can end up in a new model of behavior and trust Is no ema l fir days Compa y might be negligent Differen things mean difereny to peoe Make hose mostLjes dint wait Social tools you will be creating tighter bonds with people You will be the guy in the back of the bar Risk the things we have to get something greatt for ourselves David maister English accent Trust works be trustworhy and trusting The evidence is clear good things of life will come your way Articate how They aren’t that mNy people thT are trustworhy Humble trust in other people helpfband a curiosity about oher people Wife stated to teach me how ti behVe You can’t bs good st guest u less you are j tetested kn other people Being good st trust trustwoty or wothy of trust I read the book whd. Face with chiixce of going to a party Th world is full of people Brain talent and skills Mid 30s had to get anoth human to trust me with heirblife Relationship skills Takes for many of us a lot of hard work A skill actually interested Trustwoty is a lifelong journey Robin fray Cary social media today Easurs Chris Relationship Yield over timE and drive awareness down Don’t dredge the ocean Charlie Measurement at a cetain level the measure changes when you measure it Trust equation Demonintor self orientation Companies for incentive Thee less selfish you are rthe more we will pay Treat customers well because it us he right thing I do Julie Hard to n at people just as people you hhave an opinion Tech will transfor the Wagner interact with and who we can interact with Cluetrain the Internet reps he ultimate breaking die. Of heirarchies Trandfoemthe way eebinteract David Most sucessful orgs don’t acheive sucessful theiught thebdesing of metric The guts ti stickk to anideokogy theiuh thick and thin Argue young we take business personally Do you live that way and council people the bust way If you are not excellr t don’t cu heir party You have to believe the bs you believe in Failure Perfection and excellence demands screwing up Julien — fear of makin that call when u are late Make more reliable and credible Charlie Type 2 error he risk o doing nothing Type 1 rusk We gave been risk mitigation parallkzed Ibdont know and j did t see that one co ing Paradox of turst you say this and you become more trusts Chris What really hAppeens hrichard Branson Ge kills everything they are not good at That is not a great modle but they are a multiple Unconditional guarantee Don’t have to convince your spouse that youbare perfect but convince thatbyoubare reLlybtrying Price to trust Julien Intimacy is a general human to human thing Not quantifiable Rather work with something Choice everybody has that makes a big different David Price isnst by scarciyt you charge fornit Trust gets you into the considered set I don’t believe you are the only trusted jnbthe field youbneed tonhave something else Chris Making flying a utility No one falls in love with an airline Jetblue twiter and socked Morganjohnson doingg a great job but not intrinsic to he rest of the organition Three strat You have to pick 1 Customer intimacy Operational Chalie Have tonhave Ll three Trust relos are more critical to low end trust your suppliers Cars didn’t All biz need to use trust strategies David We are smart we are brilliant can’t we get along by being the best? Halo effect Statisiccally valuabe statistics is zero Actual data is very scarce Do u believe it or dontbyou What do you believe I n? Chris Stop collaborate and listen : the words of vanilla ice Trust reduces friction and cost Hard shells around us red hat got a billion out of free Boundariesness hack welch ends at the corpoe xxx Sent from my iPod
I like the idea of making “easy video” a part of the reporters’ tool kit.
At Hofstra, our student-run hyperlocal publication, NassauNewsLive.com, features video with almost every article. Students carry a Flip camcorder and gather video as they are in the field. I invite you to take a look at their articles.The students, once in the field, can do a linear report with interviews one after another, or they can create an edited package on an extended deadline. They file a text piece with links and photos, and later add a video embed to their packages on either Blip.tv or YouTube. Nothing more than 2 minutes long.It’s not HD, but the new Flip HD video quality is excellent. We are waiting for the Flip cams to come with an audio jack for an external microphone.
The students also stream a newscast on Livestream.com on a weekly basis. The format is a basic person-talking-to-the-camera with queued up videos. The streamcast has the possiblity for being extended to remote — contingent on bandwidth availability. Currently, I have a pay-as-you-go card from Virgin that gives about an hour’s worth of 3G connectivity for $20.
I’m also experimenting with mobile live streaming with Qik, using my Nokia N97 phone, with the hope of transferring my learning to the newsroom. I have come to prefer the mobile video as it is more immediate, requires no editing and can be archived.
In five years, all of this stuff is likely going to be HD with better bandwidth — all available from the mobile device.And, it’s cheap enough to do on an academic department’s budget and the students are able to integrate it into their field-reporting work relatively easily.
Altimeter Group, of Charlene Li and more recently Jeremiah Owyang fame, “provides thought leadership, research, and consulting on digital strategies, with a core focus on how companies can leverage social and emerging technologies.”
Ant’s Eye View “At Ant’s Eye View we concentrate on helping companies of all sizes understand and engage in customer collaboration, social media, and community building.” Clients include Apple, Microsoft, Cisco, Dr Pepper, and Maker’s Mark. [added per @TShelton]
The Conversation Group “The Conversation Group is a global consultancy broadly dedicated to the art, science, and practical application of social technologies. We’re enabling organizations around the world to radically scale their ability to discover, engage and collaborate with their constituencies, both inside and outside the enterprise.” [added per @PeterKim]
>carrot creative “is a new-media marketing agency located in DUMBO, Brooklyn, NY specializing in social media marketing and user experience design. We have the unique ability to take a project from the initial ideation stages to full scale application development all under one roof.”
Collective Bias “The Wisdom of Connected Crowds – this is CollectiveBias, a partnership between us, consumers, brands, & retailers.” CollectiveBias, of John Andrews, @GeekMommy and Walmart Moms fame, is a new social media company underneath the MARS Advertising umbrella.
Crayon, of Joseph Jaffe fame, “is a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation.”
Dachis Group, of Jeff Dachis, Peter Kim, and David Armano fame, “was created to unlock the value of social technologies for large corporate enterprises through its Social Business Design global advisory practice and technology implementation program.” Dachis has $50 million in funding from Austin Ventures and recently purchased London/Sydney based Headshift.
Ignite is “the Original Social Media Agency ®. We’ve combined content developers, technologists, and social media strategists to form the Ignite team. Together, we keep up with trends, filter the noise, and help companies like yours put social media to work.”
the Kbuzz “is a Word of Mouth Marketing firm that creates and sustains buzz through word of mouth and social media marketing.”
New Marketing Labs, of Chris Brogan and Justin Levy fame, “is dedicated to solving your online marketing and social media challenges. They approach this in two ways, events and education (see Inbound Marketing Summit) and through guiding you and pitching in as a social media marketing agency.”
Mullen “is a social media agency rooted in strategy, public relations and a belief that creativity is as important as community. Social agency of record for Panera, Olympus, Grain Foods Foundation, Stanley, Stop and Shop and others.”
Shift Communications “is a fast-growing, national agency that lives at the intersection of Influencer Relations & Social Media. We measure our performance according to the impact that we have on driving your business forward.”
Social Media Group “Highly respected independent social media shop, delivering results as Ford’s social media agency since 2007, clients include SAP, Yamaha, ING & govt. One of the world’s largest independent agencies devoted exclusively to helping companies navigate the new socially engaged web.”
Undercurrent “is a think tank based in NYC that provides digitally-focused strategic planning, ideation, measurement, training, and advisement to global brands ready to engage a new generation of human beings that were born digital.” Clients include Pepsi and Ford.”
We Are Social is “a conversation agency. We help brands to listen, understand and engage in conversations in social media. We’re already helping Ford, Skype, Eurostar, The Economist, Absolut, Dunlop, Barclaycard and the WWF.”
Deloitte, McKinsey, Ogilvy’s 360 Digital Influence, and Porter Novelli are also in the space. Not sure any of them would pass the “mostly social media” standard, but I felt the need to include them in the discussion. They are all contributing to what a “social media agency” is evolving into.
Also, Charlene Li of the Altimeter Group has a great Wiki going with more information if you want to dive in deeper.