Mo Krochmal's Tumblings

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Not every American uses Twitter (8% Of Americans Use Twitter And More Stats You Need To See Huffington Post, Dec. 10, 2010), but the service is growing (http://blog.twitter.com/2010/12/stocking-stuffer.html) and along with that growth, so are ancillary services that provide insights into this tool.

Below is a slideshow (with music!) of the dozens of charts I collected when I ran an analysis of my Twitter account for the year-end report I prepare for myself.

@Krochmal 2010 in Charts

An end-of-year report on @Krochmal Twitter account.

When I published this on my Facebook Page (http://bit.ly/JRNLMO), I got a response back from a Twitter friend. 

DenaliDadd THE Denali Dad 

@Krochmal Wow. Talk about having way too much free time, not to mention contributing to the betterment of mankind.

I liked this response so much, that I decided to adopt @DenaliDadd as my own dad, as he was channeling what I would assume my own pop would say.

I’m pursuing learning around social media and as part of that, I do things that others might not, such as subjecting my @krochmal account to this kind of analysis.

So, this post is the second part of my analysis process, the accounts that I used and a little bit about them:

When did you join Twitter? Give ‘em your username and it returns the date. No muss.

• http://www.whendidyoujointwitter.com/

How much is your Twitter account worth? This is a fun question to ask, but the answers have absolutely no relation to real life value.

•  http://tweetvalue.com
•  http://twalue.com

Conversation Tracker – Twitter, to me, is not about the tweets, but the retweets and the @’s in response to an update. Sysomos shared the results of extensive research in a September posting that will help you get a handle on this [http://www.sysomos.com/insidetwitter/engagement/]

•  http://bettween.com/Krochmal Bettween is useful tool that lets you visualize conversations and RT’s on Twitter.

When is the best time to tweet someone? (Site will close soon). This is kind of a random idea, but it analyzes an account and delivers a best time to tweet someone. Useful if you are trying to cut through the clutter and engage someone but I don’t feel a lot of use from the knowledge that Thursday late afternoon is the best time to tweet me http://tweetoclock.com/

Running the Numbers

The number of Twitter analysis tools out there is mind-boggling and soon Twitter will release its own analytics toos. So, who has all the time in the world to analyze a Twitter account? No everyone will do this, but that’s what a journalist does. I ran my account through all of these tools and have shared the results below:

• http://tweetstats.com/graphs/krochmal Graphic analysis of activity by the hour, the month and with whom you converse most.
• http://twittercounter.com/compare/Krochmal/3month/followers Probably one of my favorite tools. Allows you to compare with other accounts and gives you six-month statistics by pay for with a tweet (when it works)
• http://twittergrader.com/krochmal This tool measure the power and authority of an account. One of the first tools I used to assess students’ use of Twitter in my courses. Not among my top choices, but an option.
• http://www.twitteranalyzer.com/ms.aspx?userId=krochmal Another good tool that can let you see how many of your friends are online, right now. Again, lots of information here.
• http://twitalyzer.com/profile.asp?u=Krochmal Measure influence popularity, generosity, signal, velocity and clout. Huge amount of information provided and granular analysis. Super service but requires time to turn data into actionable goals.
• http://twitter-friends.com/ You go here and you get redirected to http://stats.brandtweet.com/?user=krochmal&mode=viz# I find this a useful tool with lots of neat visualizations of your account and interactions.
• http://www.buzzom.com/Stats.aspx?username=%40krochmal You have to dig around to get to the stats page but it’s worth it, to get a 1-page analysis that is concise and sharp. This is not a site that caters to your ego and you will get sharp insights into your account.

What is missing is history. I want to know how many followers/following and total tweets I had on Jan. 1, 2010, and could not find a tool anywhere that would give me this, so that I could generate an end-of-year report. Will have to save those numbers for next year.

Fuzzy Analysis

• http://tweetlevel.edelman.com/user/Krochmal Tweet Level is an analysis tool created by Edelman and provides results that are insightful, though not really clear on how they are derived. The service is useful and has gained some traction, though I would put it a tier below Klout.

What Have You Been Doing

• http://twistory.net/user/Krochmal Twistory allows you to connect a Twitter feed to a calendar application for viewing in calendar mode. The service is a bit flaky but it does give you a different way to view an account.

Graders

• http://klout.com/krochmal Klout has become a key index for Twitter activity and now includes Facebook too. At this point, Klout scores are an important index to track and improve, though, like most others, it too is more fun that science.
• http://www.socialmention.com/ Is much broader in scope than Twitter, and gives great feedback

Download Data and Map from Twitter

·         http://www.batchgeo.com/ You can get your Twitter followers and following list from many services and upload the CSV file into this service to create a map of where these folks are. Good visualization tool.

Other Useful Tools

Retweet Rank

• http://www.retweetrank.com/Krochmal?page=1 Check this site daily.

Tweeteffect

• http://tweeteffect.com/index.php Track your tweets and the effect they had on your account. A tweet and numbers, linked, but not necessarily connected.

Search with Social Media Features

• http://topsy.com/s/krochmal

Account Management

These tools will help you get an insight on your people, where they come, they go. The decisions you make after using them are yours alone.

• http://www.justunfollow.com/
• http://tollower.com/tollower/index.php
• http://www.twittersheep.com/results.php
• http://twerpscan.com
• http://www.goodbyebuddy.com

Fording the Info Stream

•  http://www.thecadmus.com/ Highlights from your streams, lists, searches, trends. Useful way to get to the good stuff. 

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