Conversation Tracker – Twitter, to me, is not about the tweets, but the retweets and the @’s in response to an update. Sysomos shared the results of extensive research in a September posting that will help you get a handle on this [http://www.sysomos.com/insidetwitter/engagement/]
When is the best time to tweet someone? (Site will close soon). This is kind of a random idea, but it analyzes an account and delivers a best time to tweet someone. Useful if you are trying to cut through the clutter and engage someone but I don’t feel a lot of use from the knowledge that Thursday late afternoon is the best time to tweet me http://tweetoclock.com/
Running the Numbers
The number of Twitter analysis tools out there is mind-boggling and soon Twitter will release its own analytics toos. So, who has all the time in the world to analyze a Twitter account? No everyone will do this, but that’s what a journalist does. I ran my account through all of these tools and have shared the results below:
http://twittergrader.com/krochmal This tool measure the power and authority of an account. One of the first tools I used to assess students’ use of Twitter in my courses. Not among my top choices, but an option.
http://twitalyzer.com/profile.asp?u=Krochmal Measure influence popularity, generosity, signal, velocity and clout. Huge amount of information provided and granular analysis. Super service but requires time to turn data into actionable goals.
http://www.buzzom.com/Stats.aspx?username=%40krochmal You have to dig around to get to the stats page but it’s worth it, to get a 1-page analysis that is concise and sharp. This is not a site that caters to your ego and you will get sharp insights into your account.
What is missing is history. I want to know how many followers/following and total tweets I had on Jan. 1, 2010, and could not find a tool anywhere that would give me this, so that I could generate an end-of-year report. Will have to save those numbers for next year.
http://tweetlevel.edelman.com/user/Krochmal Tweet Level is an analysis tool created by Edelman and provides results that are insightful, though not really clear on how they are derived. The service is useful and has gained some traction, though I would put it a tier below Klout.
What Have You Been Doing
http://twistory.net/user/Krochmal Twistory allows you to connect a Twitter feed to a calendar application for viewing in calendar mode. The service is a bit flaky but it does give you a different way to view an account.
http://klout.com/krochmal Klout has become a key index for Twitter activity and now includes Facebook too. At this point, Klout scores are an important index to track and improve, though, like most others, it too is more fun that science.
· http://www.batchgeo.com/ You can get your Twitter followers and following list from many services and upload the CSV file into this service to create a map of where these folks are. Good visualization tool.
“Influence is contextual not absolute. An individual may have the ability to influence certain people in specific subject areas. Authority and trust are important constituent elements of influence. Do they have the authority to speak within a particular area and are their words and deeds trusted? The notion of coming up with an influence score without context is inherently flawed. It might be interesting, but it is not actionable.”—Twitter Influence Tools: Beware of Shiny Objects! « MetricsMan
—“Many science journalists, usually younger though some of the old ones caught on quickly and became good at it (generation is mindset, not age), grok the new media ecosystem in which online collaboration between scientists and journalists is becoming a norm.”
Believing the Social-Media Guru. The concept of social-media marketing is only a couple of years old, “so how can anyone claim to know it all?”
Not Tying a Campaign to Reality. Marketing initiatives that are social in nature need to be “tied into the fabric of a business,” says Kmiec, or they will never succeed.
Assuming It Will Come for Free. Many firms believe social campaigns don’t need traditional media support, but this is wrong. “Social does not equal viral nor does it equal free.”
Blocking Employees From Participating. Blocking employees from using Facebook, YouTube and other social media is the wrong approach, says Kmiec. “To be social with customers, employees must be social.”
Sticking the Campaign in a Ghetto. All parts of the company should be involved in a campaign, including communications, public relations and marketing. “If you want to go fast, travel
alone, but if you want to go far, travel together.”
Not Doing the Research First. Social media provides a tremendous amount of research on user behavior and attitudes, says Kmiec. By leveraging this, “companies can uncover opportunities they didn’t even realize existed.”
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