* Tradition is not a business model. The past is no longer a reliable guide to future success.
* “Should” is not a business model. You can say that people “should” pay for your product but they will only if they find value in it.
* “I want to” is not a business model. My entrepreneurial students often start with what they want to do. I tell them, no one — except possibly their mothers — gives a damn what they *want* to do.
* Virtue is not a business model. Just because you do good does not mean you deserve to be paid for it.
* Business models are not made of entitlements and emotions. They are made of hard economics. Money has no heart.
* Begging is not a business model. It’s lazy to think that foundations and contributions can solve news’ problems. There isn’t enough money there. (Foundation friend to provide figures here.)
* There is no free lunch. Government money comes with strings.
* No one cares what you spent. Arguing that news costs a lot is irrelevant to the market.
* The only thing that matters to the market is value. What is your service worth to the public?
* Value is determined by need. What problem do you solve?
* Some readers are not worth saving. One newspaper killed its stock tables, saved $1 million, and lost 12 subs. That means it had been paying $83k/year to maintain those readers. In creating business plans, the net future value of readers should be calculated and maximized.
* Disruption is the law of the jungle and the internet. If someone can do what you do cheaper, better, faster, they will.
* Disrupt thyself. So find your weak underbelly before someone else discovers it. Or find someone else’s.
* “The newspaper model is broken and can’t be fixed.” SaysJohn Paton.
* The bottom line matters more than the top line. Plan for profitability over revenue, sustainability over size.
Get the names of the dead men on every battle field as soon as you can. … But that alone is not enough. Get the names of the wounded. Find out their condition, and if possible, ask them if they have any message they wish relayed to their relatives. Get the facts, and get them quickly.”
If you want to know a little more of Andre, let me say this: When I spoke to him a short while ago, I asked if he has been wearing his flak jacket, which I had carried into Misurata for him last week. Tripoli Street is a hell of flying bullets and shrapnel, and he’s on it almost every day. No, he said, I am not wearing it. I asked why not. “I gave it to an ambulance driver,” he said.
Pérez, Krochmal Release Social Media Coverage of FourSquare Day in New York
EXCLUSIVE INTERVIEW AND COVERAGE OF FOURSQUARE DAY IN NEW YORK For Immediate Release
New York — Apr 19, 2011 / (http://www.myprgenie.com) — Social Media News, the media partnership between Carmina Pérez and Mo Krochmal, today released an exclusive report of Saturday’s Foursquare Day celebration in New York City, covering the central events surrounding the highly successful geolocation-based social media service headquartered in Manhattan.
In a 3 ½ minute video released on YouTube (http://bitly.com/4sqday2011nyc), Pérez and Krochmal reported from the Gray Line bus that transported VIPs from West 54th Street and to the trendy Sidebar venue in Union Square.The video features an exclusive interview with Dennis Crowley, co-founder and CEO of foursquare, which launched in 2007 at the SouthBySouthWest festival in Austin, Texas, and has come to revolutionize the social media world by allowing users to share their location in real time as well as find friends and enjoy deals offered by savvy businesses.
The celebration was a grassroots effort that began last year in Tampa, Fla., when Foursquare had gone from 1 million to 8 million members in just one year. This year New York Mayor Bloomberg proclaimed 4-16-2011 as Foursquare Day in New York City, complete with a fancy certificate that Hizzoner hand-delivered to the company’s Cooper Square offices himself.
On Saturday, a steady stream of Foursquare users began checking in from Asia to Europe to the Americas, totaling some 3,073,635 check-ins during the day, according to the site. Celebrants collected food and donated money to worthy causes such as Japan and the Red Cross and also connected with new friends.While the day was devoted to Foursquare, it also saluted the entrepreneurial drive and spirit that has created technology companies across the globe, and the great startup energy in New York, especially in social media.Pérez and Krochmal have been early participants in the growing social media movement and started reporting on the space in 2009, continuing to today (http://bit.ly/socialmedianewsreports?). Both are media veterans and digitally astute consultants who help individuals and organizations grow their brands through social media tools and best practices. In this partnership they bring together a unique skill set and insights to help the public understand the powerful new paradigm of social media.Carmina Pérez (@mogulette; www.carminaperez.com) is a writer, speaker and social media consultant. Mo Krochmal (@krochmal; www.about.me/krochmal) is a pioneer in digital journalism and is an educator and public speaker.