“So if Facebook is worth $100 billion, then its billion users are worth, on average, $100.
That’s rather a lot for a social-media company. It’s more than Yelp’s users are worth—the online ratings service’s $1.3 billion market capitalization implies that each Yelper is worth about $20. Facebook’s purchase of Instagram for $1 billion last month suggested a value of $25 to $30 per user. And what about Twitter? Its highly engaged users are worth about $70 each.”—Facebook IPO: How much money does the social network make off each user? - Slate Magazine
“Timing is choosing the moment to make your move and it is understanding the opponents’ rhythm. To move in slowly and then speed up will throw off the opponent’s timing. Ensuring you are in striking distance when you want to strike is timing. Arriving at the strategically correct time is timing. Knowing when to act on a decision you made is timing. In sword fighting the sword amplifies the subtle movement of breathing. By watching the tip of the sword (kensen), you can attack while the opponent is breathing in. When breathing in, it is almost impossible to attack. Also, for example, if you understand the opponents’ rhythm and speed you only need to be slightly faster than them to win. This conserves your energy/resources.”—Samurai Miyamoto Musashi’s Book of 5 Rings - The Japanese Art of War
Panel of six people in New York media. Following is each panelists and highlights of their remarks:
Joe Coscarelli @joecoscarelli assistant editor at New York Magazine’s Daily Intel.
How does social operate in your day job? when you are coming from where I come from, political reporting, about speed and very fast. Shift to twitter was fast and organic. 2009, drained the life out of the bloogs been running in the course of a year. Felt the energy shift, the beast had gone away and had to go to Twitter, where it was. Different social media, in verticalized news space, Twitter is central conversation. Totally central to reporting, consume information and make sure get
Difference between me and the other folks, they are bosses, and I’m an underling. Twitter is invaluable to me. Look at it always, get ideas and news. I never enter a site through the fromt. I’m only brought sideways. Good ways to define your character. Crucisal to be likable. Lot that can write and report. Help to be a smart person. Refraining from writing things.
TRAFFIC — Chartbeat is the best and the worst part of the day. You would be ridiculous not to acknowledge where stuff is coming from. It is impossible to chase those things in any more than an abstract sense. To try and make one story based on something like that is not going to happen. Write something that you are sure is going to hit, not going to happen. Blogger, high in one minute, then feel bad. You are not your traffic.
I’m forced to wrte thousands and thousands of word a day. Gets you better. Now, mix, work in a communication. worked at smaller blogs, don’ have the luxury and you are forced to churn, churn. Take the time to work on stuff actually care about.
Staff job is very hard. I took a staff job making slide shows. I was able to quit that because I had cobbled together enough freelance, $20 per post things, celebrity link roundup. Eventually your name is out there until you get a staff job.
Amy O’Leary @amyoleary reporter for the New York Times
Native part of how I communicate. Completely stripped out any opinion. Web editor on the site for entry level production. if there are problems, lot of opinions of hot button issues can be an issue. So ingrained in how we work at the times. Now a place to source stories and check in and less to participate.
TRAFFIC — integrating news desk, to design the mix on the home page every day. CHart beat is not the judge and jury but the court of appeals. Go back to the metrics to double-check.
I free lanced for three years. Helpful to have a marquis name, internship at This Amercian Life. Freelancing keep my hand in the game for the right staff job to come around. I am not cut to write 10 blogs a day. Did consulting work for CEOs, kept my hand in the game.
Ben Smith @buzzfeedben editor in chief of Buzzfeed.
Favors speed and accuracy and judgement. The easiest way is to break news to get RTs. There is a huge political conversation.
TRAFFIC — my first job was summer intern at Jewish Forward. WHen they were asked they said, two jews and the rig two jews.
It’s changing, huge shift from search to social. Google is not our top or second driver, increasingly for news org. People are searching for things they are looking for. they share things that are new to them. Don’t necessarily share a breaking news story. certain set of tricks to get traffic. Miseleanind headlines, SEO tricks. Nobody is going to share those, because they feel like they have been tricked.
The value of original content is reported. That is shifting.
Elizabeth Spiers @espiers editor of The New York Observer.
I didn’t fully appreciate until I got this job. Only 10 percent of time, agency people, project management. In and out of meetings, this is how normal people. You all are consuming exponentially more information that I do. I used to look at everything in RSS, I would click refresh all day. I’m not in front of my computer enough to do that. If something is breaking or happening, I’m going to look at it on Twitter. Rare when I get 20 minutes to look at something. There are ways to use it to promote stories, enhance your personal brand. Has replaced RSS readers for most peopel
Traffic — look at data and assemble entail. You have to listen, can’t let that dictate everything. No easy answer, always a gray area. There is almost a dopamine high when get something as small as a RT. They almost get the same dopamine high as publishing an entire book. Want people to react to your stories. Sometimes it get completely taken out.
12 posts a day, seven times a week. High volume blogger at a time. Nick would do 10 posts a day. High volume blogging, first time experience professional burnout. Blogging seven days a week. Getting up on Saturday or Sunday and write. Things cut back to five days a week, when weekend traffic didn’t matter. Nobody is going to die if Gwaker doesn’t post for five hours. At observer, minimum of four posts a day, to me it seems insanely low. If you are breaking news, counts for more. Synthesis piece worth more. All posts are not created equal, it’s the quality of the content.
On thing that is underrated, synthesis piece, explainers, Slate does fantastic. THere is an art form to really good aggregation, smart aggregation. Want to get the important facts and a smart take on it.
Keep a eye on the contract. Had an insanely high word rate on the contract. Non-competeed out of writing for almost anyone else. 16 columnist for a place that didn’t have room for 16. Freelance career, pay really close attention. Non competes can kill you.
Jake Dobkin @jakedobkin publisher and co-founder of Gothamist.
Give you some advice: Never talk about yourself if you can avoid it, sounds egotistical, don’t talk about work, everyone you insult you will have to work with someone in the future. Never complain and never explain. More substantial, find someplace else for it. Be mean, don’t.
Traffic — Need to get ads out, perishable inventory. Look at chartbeat and other analytics. You can create a writers who only care about chartbeat. want to get traffic and pay attention, give writers the chance to get creative and interesting things.
Been doing gothmist for 10 years. The trick is to be interested in what you are doing. as long as you have that passion, you won’t burn out. Pacing, used to require 10 posts a day, because Gawker was requiring that. Then a year ago, went down to 8 posts a day. Requiring everyone to do the same amount is counterproductive. for everyone past a certain point there were diminishing returns. I did scatter plots. Suspended the guidelines. At or above the median for the month.
Aggregation is an important part of strategy. I read almost everything that Buzzfeed shares. Etan story on Friday probably the most trafficked story of Friday. Aggregation, staying on top of what is going on, is important. A great aggregator is an art form, like haiku. Someone who is bad at it, is pathetic.
Dana Goldstein @danagoldstein contributor to The Nation, Slate, and The Daily Beast
Don’t every say anything bad on Twitter. I was an early adopter of Twitter, during the primaries last presidential election. Over the course, Twitter came an important. I’m an opinion writer, not a concern to keep a objective stance on my account. People first exposed to my work on Twitter, may come to blog, or other place where I write.
For me, five posts a day not too much. Demo primary and general election, part of three people. I went to party conventions, on the ground in Iowa. Was so exhausted I was physically ill. SO grateful o have the opportunity to cover it. In awe of the folks who go out eveyr four years. The passion was the policy not the day-to-day. I do about three posts a week on person blog. In addition to colums and long reported features. I need to have menu of different lengths and deadlines working for. Responding to breaking news with five to seven post. It is a good thing to try that, it can accelerate you faster than anything. First two jobs will look a lot like that.
Policy writer, that can help me apply to some grants that support what I do. I miss having colleagues and i miss going to an office every day. Chit chat about the weather, don’t know how much you miss it. I didn’t expect in my 20s to have this amount of flexibility. I have established relations with a lot of place and I have to mak a lot of phone calls to get paid.
Recently, two editors got ahold of me, they were brainstorming ideas. I ddi a lot of research, the better part of a workweek. At the end they used a tiny portion. They paid a nice per word rate, but it was a very small part of what I did for this. Don’t be afraid to advocate for yourself. Ask for money owed. Negotiate on the front end. At any phase of your career, you desire to get paid for your work.
Following is a quick overview of the data panel presenters at the Young Media Weekend, sponsored by NYULocal on Saturday, April 21, 2012 in New York.
Introduction by Zoe Schlanger @zoeschlanger
Told the history of the site, which began in 2008 as an alternative to student newspaper. Now the NYULocal has staff of 55, sells its own ads and makes a slight profit.
Andrei Scheinkman @ascheink Interactive News Editor at The Huffington Post begins by talking about the work he did formerly at The New York Times. The Guantanamo Docket first began as a list, then added documents. Started about five years ago. Wikileaks was the third trove of documents, which included dossiers.
Data projects, live by themselves, trying to explore ways to have better links between stories and data projects. Links in the stories led to the database, allowed the readers to click in and dive deeper. Added static graphics to the print paper.
Info had existed online, but didn’t have a URL. Other newspapers websites started using our database and giving their readers access to the information. Power of permalinks.
Interactive database of advertising of 2008 presidential election.
Erik Hinton @erikhinton Interactive News Developer, NYTimes
Polls were never meant to be statistically analyzed — never intended to be aggregated like this, and generalizations made out of it. Difficult to enter the polls, no spreadsheet. PDFs make it difficult to use the information. Have a person that enters the data.
Build software and make it easier: How do you get your employees working with the data. Spend a quarter of my time making it easier for people to work with the data. Data journalism is not just sexy data manipulating, but forms as well.
Data journalist hazing ritual — can we graph some election results — 2010 election results took three months of time — artistic strategy of how to convey it interesting. Not only a programmer’s job, but an editorial job and make the information true.
Didn’t do this in flash — in browser technology — how do you make them work, how do you make them fast. The Times does some crazy stuff to optimize their stuff. Hacking things to make them work in an unpretty way. Needed a front page image. 2 million hits, not a ton for a site like The Times, but a ton for TPM. Screen shots in browser.
How do you test apps — buy a subscription and ask for a refund. Data journalism, how do you explain these things. To us, duh, red means a Republican victory, not to demean the readers but you have to do a lot of hand holder.
Al Shaw @A_S News Applications Developer at ProPublica
Demo-ed PAC Track from ProPubica
After Citizens United Supco ruling. Rule to report what they spent within 24 hours, first time in an interval smaller than a month.
Each of the PAC supporting a candidate passively — former campaign aides or managers running them.
NYTimes has a campaign finance API that spits out the results every time they are made.
Apps have leads, just like stories.
Chrys Wu @MacDiva co-organizer of Hacks/Hackers NYC
Not in a newsroom, can I do this stuff anyway? HacksHackers. Twice a year, have a hackathon. Making stuff is better.
Eyebeam Art and Tech together to do the great urban hack. 80 people came, starting Saturday and ending on Sunday.
Roach map — bedbugs are only self-reported, no agency that checks for it. Discovered that DOH checks for roaches every single week, verifiable and is reported by local government and is checked frequently. Bought the URL. Map is autogenerated every week. Made a website that explains the project. Done in less than 48 hours. 25-30 hours. You can get the map e-mailed to you every week. Every week post this graphic.
12 people got together at the hack. Built an initial version. Who is my landlord wiki, code is available on GitHub, a social network for coders. Try it with your address. Take a look and see who the landlord.
Created this thing very useful, then make it even better to submit to big apps challenge.
Data journalism includes trade publications. Chronicle for Higher Education. Recently doing data visualization.
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