mybrandcandy:

WHEN WORDS GET IN THE WAY…
In celebration of creative marketers who are working their ways around the Olympic Games’ restrictive brand monitoring, I salute Lacoste.  Not an official supplier or sponsor to the summer spectacle, the classic label needed only to take their beloved croc and deck him out in the colors of participating nations’ flags.  Brilliant.  Take that, Brand Police.

mybrandcandy:

WHEN WORDS GET IN THE WAY…

In celebration of creative marketers who are working their ways around the Olympic Games’ restrictive brand monitoring, I salute Lacoste.  Not an official supplier or sponsor to the summer spectacle, the classic label needed only to take their beloved croc and deck him out in the colors of participating nations’ flags.  Brilliant.  Take that, Brand Police.

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