What GIFs do is sort of bridge the gap between an image and a video, which becomes incredibly useful in sports — you don’t have to wade through and listen to an entire highlight/video, but at the same time, you get the motion and action that makes sports sports.

Buzzfeed’s deputy sports editor Kevin Lincoln to Nieman Lab’s Andrew Phelps. The 2012 Summer Olympics are turning into a giant coming-out party for the animated GIF.

The Tumblrs, of course, have known this all along.

(via futurejournalismproject)

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