The FT, El País and Now The NYT Eye Latin America

Quoted by the FT, the general manager of the NYT’s news services division, Michael Greenspon, explained why it chose a Portuguese site over a Spanish-language equivalent: “The question with Spanish is, which Spanish? Mexico Spanish is different from Spain Spanish. [In addition,] there’s no great evidence that people in Mexico are desperately looking to know what’s going on in Argentina or vice versa.” While he also said that the Times was still likely to get a Spanish digital edition in the next five to ten years, there is another newspaper that won’t wait that long to gamble on Spanish-speaking Latin America. This newspaper is Spain’s El País, which already boasts that 31% of its digital readers come from Latin America.