According to Facebook, mentions of the term “hurricane sandy” and “frankenstorm” have spiked one million percent. Literally! Likewise, “hurricane” has seen a 21,962 percent increase, while “sandy” is up 6578 percent and “storm” is up 2999 percent. Facebook also uses a metric called the Talk Meter that works on a scale of 1-10 to measure how popular a certain topic is across the platform. Hurricane Sandy is up to 7.12–compare that to Obama, which is at 3.86, and Romney, which is at 3.5.