• . . . Does any of this really help cover a storm expected to affect 60 million people with wind damage, flooding and rain?
  • Helen Swenson, senior vice president of live programming for The Weather Channel, offered an emphatic yes. "The power of mother nature is best felt through pictures," said Swenson, an Inverness, Fla.-raised, University of Florida alum with experience covering hurricanes for TV stations in Miami and West Palm Beach. "We're in the business of conveying that drama."
  • At ABC News, James Goldston, the network's senior vice president of content and development, said Gutman thought he was in a safer area, only to be knocked over by a "rogue wave" forcing his team to move to higher ground. "We don't want unnecessary heroics," he said. Such shots are an often-necessary result of the "arms race" that breaks out when competing news outlets try to dominate coverage of the same event, said Stacey Woelfel, news director at KOMU-TV in Missouri and an associate professor at the Missouri School of Journalism.